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The team

Who, What & Why

The people behind EEATClean, the continuous content accuracy platform that shows you exactly what to delete, update or keep, article by article, with a justification for every decision.

120+
Sites analyzed with EEATClean
15s
Per article analyzed, in real time
5
Criteria scored per article
100%
Read-only, no plugin, just your sitemap
The people
Ahmed EL JAOUARI AE
Founder
01 · Product & Engineering

Ahmed EL JAOUARI

Founder · Information Systems Engineer

Ahmed designed and built EEATClean after living the exact problem it solves. When Google's Core Updates started penalizing outdated content, the site he'd run for 15 years lost a large share of its traffic. He looked for a tool that could audit an entire site quickly, decide what to delete, update or keep, and justify every decision. It didn't exist. The real problem was not knowing that content ages. It was that reviewing two thousand articles by hand does not scale. So he built the tool he needed.

An information systems engineer, Ahmed calibrated EEATClean's decision algorithm on 2,000+ of his own articles before opening it to others. Today he leads the product and the technology: the 5-criteria scoring model, the AI justifications, and the read-only architecture that audits any CMS from a simple sitemap, with no plugin and no installation.

Product & engineering Decision algorithm E-E-A-T scoring Content accuracy
Meriem Ahernan MA
Sales & Customers
02 · Sales & Relations

Meriem Ahernan

Sales & Customer Relations Manager

Meriem is the first person you'll talk to at EEATClean. She supports sales, customer communication, onboarding, and business development, helping SEO agencies, publishers, and website owners understand how EEATClean detects content decay, flags outdated or missing information, and turns an audit into a concrete action plan.

From your first free scan to your Action Center workflow, she makes sure every customer gets real answers from a real human, within 24 hours, not from a chatbot. She also brings experience in customer relations, sales support, and off-page SEO, including link building coordination, prospecting, and follow-up.

Customer onboarding Business development Off-page SEO Link building
The story
What

What is EEATClean all about?

EEATClean is not a keyword tool. It is a continuous content accuracy platform that reads every article on your site (WordPress, Webflow, Shopify, any CMS with a sitemap) and delivers one decision per URL: delete, update, noindex or keep, with a detailed AI justification. One decision per article. Zero ambiguity.

Each article gets a score out of 100 across five criteria (actuality, editorial quality, user value, SEO and risk), surfaced in real time in your dashboard, at about 15 seconds per article. The Action Center then turns the diagnosis into a workflow: build your Delete, Update and Priority lists, export them as CSV, and share them with your editorial team.

Why

Why build it?

Since the 2024-2025 Core Updates, Google no longer judges articles individually. It evaluates your domain's average quality. Your weakest content drags down your best. But reading 500 articles by hand to decide what stays takes weeks, so nobody actually does it. That's exactly why content decay persists.

EEATClean does that audit in about 30 minutes. And because we run it on our own sites every day (the same sites that were hit hard before it existed, and recovered), your success is directly tied to ours. It has since been used on more than 120 sites.

See what your content is actually saying today

Scan up to 30 articles and see 10 full results for free, no credit card required.

Analyze your first 10 articles free 100% read-only · works with any CMS that has a sitemap

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